Want to Learn Business Skills From Howard Schultz or Writing From Malcolm Gladwell? Now You Can. Learn valuable skills from celebrities, industry leaders and professional athletes with Masterclass.
By BIZ Experiences Deals Edited by Jason Fell
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We often hear how important it is to meet with industry leaders in our fields to gain insight and valuable advice. But odds are you'll never get a meeting on the books with Anna Wintour to chat about being a creative director or Disney CEO Bob Iger to chat about climbing the career ladder.
The next best option is spending a few hours virtually with them — or Malcolm Gladwell, Diane Von Furstenberg, Howard Schultz or one of 50 other industry leaders — through Masterclass. Masterclass is an online platform that turns today's most famous professionals into professors in their chosen field. And there's never been a better time to give it a try as we try to make the best of increased time at home.
Each online class comprises video lectures or tutorials that give you a few hours of virtual facetime with these career veterans, as well as a coursebook and in some cases, direct instructor feedback. Those who opt for an all-access membership (meaning they can enroll in as many courses as they want) only pay $15 a month.
Some courses that have caught our eye include:
MasterclassWriting with NYT Best-Selling Author Malcolm Gladwell
International best-selling author Malcolm Gladwell teaches hobbyists and aspiring writers how to hook their readers with engaging narratives and vibrant characters over the course of 24 lectures. You'll also learn how to perfect your tone and voice, and study his approach to editing drafts and launching a career as a writer.
MasterclassBusiness Leadership with Starbucks CEO Howard Schultz
Shultz didn't have an MBA or an Ivy League degree, but those limitations didn't stop him from building a nearly $113 billion company. His secret? Staying curious, finding the right industry to disrupt, investing in company culture, hiring the right team and being a visionary who inspires people to be their best in the workplace. Howard Schultz divulges all of this and more in his 13-part business leadership course.
MasterclassBuilding a Fashion Brand with designer Diane Von Furstenberg
DVF might be a household name now, but a lot of research, branding and savvy marketing went on behind closed doors to make Diane Von Furstenberg's designs, like the wrap dress, iconic. The award-winning designer delves into how she turned her brand into the globally recognized one it is today through market research, understanding brand loyalty, creating a unique brand DNA and developing a product from start to finish in this jam-packed course on fashion branding.
MasterclassAdvertising & Creativity with Goodby, Silverstein & Partners Jeff Goodby and Rich Silverstein
Founders of legendary agency Goodby, Silverstein & Partners, Jeff Goodby and Rich Silverstein, join forces to give insight into some of their most iconic campaigns, such as "Got milk?" They'll also teach virtual students how best to work with brands, tell a compelling story in as little as 30 seconds, create a catchy campaign from scratch and how to build an agency from the ground up.
MasterclassNegotiating with former lead FBI hostage negotiator Chris Voss
If you're looking to learn about negotiation, why not gain insight from someone who had to deal with tense, tricky situations on a daily basis? Former FBI Lead International Kidnapping Negotiator Chris Voss dives into effective techniques that should be in any negotiator's repertoire. His insight, taught over the course of 18 lessons, can be applied to a variety of everyday situations, whether it is negotiating a raise or being able to think clearly in a high-stakes, stressful situation.
