This Founder of a Marketing Agency Shares His 3 Pillars for Building Successful Teams Plus, here's the importance of establishing and maintaining a culture in your company.

By Alex Ragir

Opinions expressed by BIZ Experiences contributors are their own.

BIZ Experiences Network

This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Christoph Becker, founding CEO and Chief Creative Officer of gyro, during the Cannes Lions Festival of Creativity in France.

Becker was a judge at Cannes Lions and is a frequent speaker at leading advertising events like Advertising Week New York & LATAM. Under his leadership, gyro created the Business Feeling Index, which takes a deep dive into the emotions that drive business-to-business (B2B) decision makers.

Ragir and Becker discussed findings from the Business Feeling Index, his three pillars of success for all companies and more.

Related: This Marketing Guru Says You Should Focus on a 'Coalition of the Willing'
Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an BIZ Experiences helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

By Amanda Breen
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

By Carl Stoffers
Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

By Ray Titus
Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.

By David Boice
Data & Recovery

We Found Four of the Top Alternatives to Dropbox That Don't Have Monthly Subscription Fees

All last for life, and not one of them is more than $200.

By BIZ Experiences Store