This BIZ Experiences Shares How He Sold the Product That Everyone Said Was Impossible When Eric Korman told everyone he wanted to sell perfume online, everyone thought he was crazy. He ended up proving them wrong.

By Joe Keohane

PHLUR

This is an episode of our podcast Problem Solvers. Each week, an BIZ Experiences reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by BIZ Experiences's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

Selling perfume online seems impossible. After all, people need to be able to smell it, right? And when former Ralph Lauren executive Eric Korman launched his online perfume company PHLUR, he ran smack dab into that problem. Industry peers thought he was crazy. He hung in and devised a solution: an ingenious mix of smart ecommerce strategy, science, photography, psychology, music and storytelling. And with that, he made the impossible possible.

Hear from Korman on what it took to get customers to buy into PHLUR.

Related: This BIZ Experiences Shares How to Name Your Company -- or Fix a Bad Name

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Joe Keohane

BIZ Experiences Staff

Author of the book "The Power of Strangers"

Joe Keohane is the author of the book The Power of Strangers: The Benefits of Connecting in a Suspicious World. He is a journalist based in New York, and was formerly the executive editor of BIZ Experiences magazine.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

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