The Billion-Dollar Secrets of Success With Cheerleading's Top BIZ Experiences Jeff Webb, the founder and chairman of Varsity Spirit, talks about how he helped to modernize cheerleading and built a business empire worth billions of dollars.

By David Meltzer

Opinions expressed by BIZ Experiences contributors are their own.

Chances are that you've seen a cheerleading competition, either on a network like ESPN, in movies like Bring it On or in person, but few people understand the evolution of the sport. The founder and chairman of Varsity Spirit, Jeff Webb, discusses his role in growing the sport from its old-fashioned roots to the competitive juggernaut it is today.

Webb and BIZ Experiences Network partner David Meltzer cover the importance of adapting to trends in order to stay ahead of the curve, and how Webb was able to create a successful billion-dollar business in cheerleading while empowering youth with leadership skills and a strong sense of community.

Related: How This CEO Built a Fitness Empire of More Than 150 Locations
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of BIZ Experiences's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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