Promoting a Close-Knit Company Culture Can Lead to Profitability A team who spends time bonding outside the office could possibly work better inside the office.

By Eric Siu

Opinions expressed by BIZ Experiences contributors are their own.

In this video, BIZ Experiences Network partner Eric Siu continues his conversation with the president of AppSumo, Ayman Al-Abdullah, about his approach to building a long-lasting team.

Al-Abdullah talks about the culture of his company, AppSumo. The company's president recounts the interesting story surrounding the company's beginnings. The company talks about implementing trips and team happy hours into the company's schedule. For Al-Abdullah, culture is simply about hiring the right people who will be open to taking on new responsiblities and can think outside of the 9-to-5 work schedule.

The company also makes an effort to encourage team bonding and have personal conversations by taking the team on a retreat to Seattle, where everyone will go to the woods together, as well as enjoy the city's nightlife together.

Finally, in order to get your team on the same page and move towards profitability, your business shouldn't focus on the latest industry news, but strategies that have worked for you already. By analyzing these top three tactics, can help sustain a successful BIZ Experiencesial path.

Click the video to hear more AppSumo's Ayman Al-Abdullah and Eric Siu's conversation.

Related: Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

BIZ Experiences Network is a premium video network providing entertainment, education and inspiration from successful BIZ Experiencess and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the BIZ Experiences App available on iOS and Android devices.

Click here to become a part of this growing video network.

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an BIZ Experiencesial podcast where he dissects growth levers that help businesses scale. 

 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.