Most Job Candidates Fail My Simple Interview Test Right Away. Here's How. Here are five things you can do to make your job hunt easier.

By Jim Joseph

Opinions expressed by BIZ Experiences contributors are their own.

Klaus Vedfelt | Getty Images

Every single time I interview a candidate for a position at work, I always start out by saying, "Tell me about yourself."

Of course, I start with a little small talk here and there, but I always ask people to tell me about themselves early. As simple as it may seem, their response determines the course for the rest of my interview -- including how long I'll spend with them. If a first impression creates a lasting impression, then the way they respond is the epitome of a first impression.

Most people fail right away because they give me a long list of their career moments in chronological order, often starting with their first position out of college right up to their current role. They drone on and on about what they did, when they did it and what they did next.

The truth is that I already know their chronological history. I have their resume right in front of me. I've already looked at their LinkedIn profile, and in some cases have already checked out their social media presence. I might even know what they had for dinner last night if they're a foodie. I don't need a chronological rehash of their sequential jobs through the years.

I want to know about who they are.

Related: 5 Creative Interview Questions to Ask Job Applicants

Tell me what you are going to do for my organization. Tell me why I should hire you. Get me excited me about you, as a person.

Here are five ways you can do that and make a great first impression in your next interview.

1. Sum it up.

Take all of your history and all of your experiences, then tie it together into a cohesive statement of what you do. For example, if you're applying for a job in project management position, explain your knowledge of bringing diverse teams together. Show me how you can galvanize everyone around one central mission and complete a complex set of deliverables against defined key performance indicators.

That would make me sit up in my seat.

2. Tell stories.

Back up your experience with compelling stories where you have been your absolute best. Stories go beyond the bullet points of a resume and add texture to not only how you do your work, but also how you relate to others. Stories turn you into a productive human being, rather than a piece of paper.

Going back to that project management example, you might describe a time you saved a CEO's high-priority project. You could go into detail about how you turned the team around, stayed on budget and delivered results on time.

3. Do your homework.

Research the company, the position and the interviewer ahead of time, so you know what's important to all of the constituents. Then, position yourself and your skills against what you know they are looking for. If collaboration is a priority, then focus on your ability to work with and direct others -- even those who don't report to you. Or, if profitability is a priority, then focus on your ability to reduce waste, cost and staff time to execute against plans.

Related: 7 Interview Questions That Determine Emotional Intelligence

4. Find ways to relate.

How can you create a human connection with your interviewer? If the interviewer is a foodie, then work in your culinary passions into the conversation. If you went to the same college, talk about your favorite memories to create a bond.

However, I'd advise not talking about sports if the interviewer never mentions sports in their own social channels.

5. Just be yourself.

If I'm hiring, then I want to get to know you just as much as you want to impress me. If you are true to yourself, then you'll know if it's a fit and vice versa. The whole point of an interview is to get beyond the buzzwords of a resume and really get to know the you, how you think and how you perform -- how you will fit into my organization.

So be honest, and you're sure to have a much smoother interview -- it might even help you get hired.

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.