Meet the Newest Member of the Billionaires Club: Sam Adams Creator Jim Koch Jim Koch, who built the Sam Adams brand from a small microbrewery into the second-largest American brewery, has landed on the Bloomberg Billionaires Index.
By Ray Hennessey Edited by Dan Bova
Opinions expressed by BIZ Experiences contributors are their own.
Jim Koch has entered an elite crowd.
Koch, founder of Boston Beer Co., has been an articulate voice for BIZ Experiencesship, building the Sam Adams brand from a small microbrewery into the second-largest American brewery. Along the way, he's taught folks a thing or two about marketing, with his folksy approach and commitment to quality.
Now, according to Bloomberg News, he has joined the billionaires club for the first time, landing on the Bloomberg Billionaires Index.
Koch, in his typical way, seems like the added zero to his net worth hasn't changed him.
"I remind people getting rich is life's great booby prize," he told Bloomberg. "Any normal person would much rather be happy than rich."
Koch is full of wisdom, so we've revived his best advice from an interview with BIZ Experiences.com earlier this year.
Click here to read Jim Koch's interview with BIZ Experiences.com
