How a Company Becomes a Thought Leader The co-founder of Musicbed shares how his company became more than just a place for music licensing.
By Jason Feifer
This is an episode of our podcast, Problem Solvers. Each week, an BIZ Experiences reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by BIZ Experiences's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.
When Daniel McCarthy cofounded the music-licensing company Musicbed, he had a big idea: "I don't want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they're trying to get inspired." Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.
In this episode, we map how Musicbed became more than just the sum of its product.
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