Great-Grandchildren of 'Aunt Jemima' File $2 Billion Suit Against Quaker Oats The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.

By Geoff Weiss

Opinions expressed by BIZ Experiences contributors are their own.

While the Aunt Jemima breakfast brand likely conjures images of cottony pancakes and cloying syrup, the name Anna Short Harrington probably doesn't ring any bells.

But a new lawsuit centered around Harrington -- who was hired to portray Aunt Jemima after the brand's acquisition by Quaker Oats in 1926 -- alleges that her heirs never received any royalties from the earnings generated by her likeness and original recipes following her death in 1955.

Harrington's great-grandson, D.W. Hunter, filed a $2 billion class action suit -- on behalf of all of Harrington's heirs -- against PepsiCo and its Quaker Oats subsidiary in an Illinois district court last week.

Related: Franchisees Take 7-Eleven to Court for Alleged Racial Discrimination

He alleges that Quaker Oats denied that Harrington had been an employee in the wake of her death so as to avoid paying the family royalties, reports the Chicago Tribune.

The suit also names Pinnacle Foods, which licenses the Aunt Jemima brand for frozen foods, as well as Hillshire Brands, which previously sought to purchase Pinnacle.

It was only after receiving her death certificate, which listed Quaker Oats as Harrington's employer, that Hunter determined that he and his fellow great-grandchildren were rightfully owed a portion of the billions that the company raked in, according to the suit.

Related: Ex-Subway Franchisee Concocts a Bizarre $35 Million Blackmail Plot

While the origins of the Aunt Jemima character are said to have derived from a minstrel show (Harrington was the second woman to personify the role), the suit also "alleges a racial element to the exploitation," reports the Tribune.

Hunter claims that Quaker Oats exploited Harrington's "lack of education and age" by discouraging her from hiring a lawyer to negotiate her compensation contract. In addition to stealing 64 original formulas and 22 menus from Harrington, reports the Tribune, Quaker has also licensed out her image for merchandise like mugs and clothing.

Quaker, for its part, denies the claims. "People associate The Aunt Jemima Brand with warmth, hospitality and comfort," the company said in a statement. "We stand by this heritage as well as the ways in which we do business."

Related: Sticky Fingers: Man Claims IHOP Stole His 'Pancake Pile' App

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at BIZ Experiences.com.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.