From Candy, to Flowers to Cards, Valentine's Day Is Good Business (Infographic) Love may be a matter of the heart, but as these illustrations show, it also helps drive the economy.
By Carly Okyle
Opinions expressed by BIZ Experiences contributors are their own.
There's reason for businesses to celebrate this Sunday -- Valentine's Day is a hefty driver of profit each year, primarily in the form of flowers and cards.
There are serious consequences at stake, after all -- according to an infographic compiled by SUMO Heavy Industries, a digital commerce company, more than 50 percent of women say they would end their relationship if they didn't get a Valentine's Day gift.
Motivated by love -- and apparently fear -- consumers spent $785 million on candy last Feb. 14th. And Valentine's Day gifts don't have to be for your significant other: last year, women spent more than $100 million to buy flowers for themselves.
For more sweet statistics on Valentine's Day, including how much the average person spends on the holiday, check out the infographic below.
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