Free Webinar: Get Your Business Into Recovery Mode Now Join author Mark W. Johnson as he explores adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side.

Opinions expressed by BIZ Experiences contributors are their own.

Natalie_magic | Getty Images

The business environment that you land in when the pandemic comes to an end may be very different from what it was before the crisis began. Of course nobody has a crystal ball, but while you can't predict what's coming with perfect certainty, you can develop much more clarity than you might expect about how you can better serve your customers in that different environment, create a strategy to do so, and set it into motion. Getting from here to there is likely to be a rough journey, involving a lot of painful mistakes and some inevitable course corrections. But if you manage from the present forward while leading from the future back you can emerge from the crisis with a company that is stronger and more resilient than it was before.

During this session, Mark W. Johnson, author of Lead From The Future will explore how to:

  • Make time for visionary thinking, even during a crisis
  • Set a new time horizon; six, twelve, or eighteen months out to discuss how this crisis might affect your organization
  • Walk each vision back to the present, by deciding on a set of long-term, mid-term, and immediate steps that your organization can begin to implement today
  • Rally your team around your vision by developing an inspiring, purposeful and hopeful narrative
  • Decide what your core business will look like by answering: What will we keep doing? What should we stop doing? What should we start doing?
  • Explore adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side
  • Form two teams; a transformational leadership group and an innovation team to help move the plan along and develop the needed initiatives

Watch Now

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.