Egg Industry Taps Kevin Bacon as New Spokesperson Apparently, no one knows eggs better than Bacon.
By Kate Taylor
Opinions expressed by BIZ Experiences contributors are their own.
It's the perfect breakfast combination: Eggs and Bacon. Kevin Bacon, that is.
The American Egg Board launched a print and online ad campaign starring actor Kevin Bacon. While 'Got Milk' ads are well-known for their celebrity stars, this is the first time that the egg industry has used a Hollywood star in a marketing push, reports The New York Times.
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After being shunned as a high-cholesterol food for decades, the egg appears to be making a comeback. Last year, the average American consumed 259.8 a year, up from 249.3 in 2010, according to the Department of Agriculture, the Times reports. Part of that uptick is a result of consumers shifting away from carbs and embracing high-protein options.
Check out the first "web film," featuring Bacon, eggs and awkward sexual tension below.
