Climbing on the Social Media IPO Bandwagon The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.

By Mikal E. Belicove

Opinions expressed by BIZ Experiences contributors are their own.

Climbing on the Social Media IPO BandwagonIn recent weeks, we've seen the likes of LinkedIn (NYSE: LNKD), Pandora Media (NYSE: P) and Groupon file to sell shares to the public. And while at least two of these stocks were flying high at the outset, they've since sunk -- along with fellow BIZ Experiencess' hopes for a similarly frothy showing.

For its part, LinkedIn opened at $88.30 a share on May 27 and was trading at $66.81 a share today, which is down 32.4 percent. Pandora started trading a week ago, opening at $16 a share, and was trading at $13.30 a share today (down 15 percent.)

Like many tech-company watchers, I found myself wondering: Why the about-face? To find out, I tapped Leslie Weiss, a partner in the Chicago office of Barnes & Thornburg, who, as it turns out, has some interesting thoughts about the recent stampede of social media-related firms filing initial public offerings.

Here's Weiss' take on what all this social media mania might mean for BIZ Experiencess and their plans to similarly take their companies public:

Given the gloomier turn for LinkedIn and Pandora, how do you expect Groupon's IPO to perform?

Despite the backslide, there's a renewed enthusiasm for technology and online startups. Venture sources are starting to come around to invest in these companies, which shows that there could be an uptick in the VC market as well.

Investors are enjoying investing in cool ideas that they believe will make them lots of money due to high-profile, high-value IPOs like LinkedIn and Groupon. Small startups are starting to realize that they could be the next one to go public.

How does Groupon's IPO set the stage for Zynga, Facebook and others?

Groupon's IPO will inflate the entire market of online and social media companies as it relates to the valuation of their business. Facebook is already known to be worth billions of dollars -- as is Zynga. This high valuation of their businesses is going to trickle down to other online companies who think their company should be worth the same amount. This also encourages new startups and the financing of those businesses.

Companies need to realize that what makes companies such as Groupon, Zynga and Facebook valuable is the list of aggregated information they have on individual populations of people and sectors. This has lead people to create companies related to the social media sector that will have large marketing values.

How does a company know it's time to go public?

Companies are going to rely on underwriters to let them know when it's time. The underwriter will bring a company public when it thinks the company's value will be maximized. A company needs a business model that has market acceptance, generates revenue -- but not necessarily profits -- and a management team that can be promoted to the public.

How do potential IPOs bode for Google?
It's definitely possible that Google and Facebook and others that have launched IPO's may come head to head with each other as users start gravitating to these other sites. Google is still the leader in search, but these companies may be looking to take over other shares of the market in which Google has been the leader.

How do you think the market will treat a Groupon IPO? Leave a comment and let us know.

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.