Brain Break: Watch Lil Wayne Bathe Samsung's New Galaxy S7 in Champagne The rapper makes it rain on the water-resistant device.

By Jason Fell

Samsung Mobile USA

Don't try this at home. Actually, maybe you can.

South Korean tech giant Samsung is drumming up buzz for the latest version of its flagship Galaxy smartphone, the S7 and S7 Edge. What better way than a video featuring rapper Lil Wayne pouring an entire bottle of champagne on the phone?

Er…

Besides wasting a perfectly fine bottle of bubbly, the ad illustrates one of the S7's new features: it's water resistant. Samsung says the phone, which officially launched last week, can survive submersion in water as deep as five feet for up to 30 minutes.

In other words, if you jump in the pool with your phone in your pocket (like I did a couple summers ago), you might not kill your phone as long as it's a Galaxy S7 (mine, on the other hand, was a goner). More simply, the S7 is built to survive everyday accidents, such as it falling into the sink or someone spilling their drink on it.

No doubt, the ad is a little ridiculous, but it makes a point. Check it out for yourself:

Jason Fell

BIZ Experiences Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the BIZ Experiences Partner Studio, which creates dynamic and compelling content for our partners. He previously served as BIZ Experiences.com's managing editor and as the technology editor prior to that.

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