For Subscribers

Anheuser-Busch's New York Office is Home to the Workplace Brewery of Your Dreams The casual workplace culture keeps the beer giant's staff happy and collaborative.

By Lydia Belanger

This story appears in the December 2018 issue of BIZ Experiences. Subscribe »

Adam Friedberg

Anheuser-Busch occupies an interesting space in beer. The maker of Budweiser was once America's dominant beer producer, known for its St. Louis roots. Then it became a subsidiary of the Belgium-based AB InBev, the world's largest beer company. As the beer industry shifts -- with craft makers on the rise, and more drinkers moving to wine and spirits -- it's been experimenting with its own brands and buying up others (like Goose Island). And its new, eight-story commercial strategy office in New York City's Chelsea neighborhood signals the company's desire to stay nimble despite its size. The space is designed by TPG Architecture and contains many features straight out of the tech-startup design playbook: a central staircase meant as much for congregating as traveling, and many carved-out spaces for staffers to quickly discuss everything from liquid innovation to new marketing campaigns. Of course, beer is served fresh from its in-house brewery, called 24th St. Hops.

Related: Snowboard Giant Burton's Headquarters Are Big on Dogs, Gardening and Snow Days

Victoria O'Connor / Senior tax counsel

"On the sales floors, every day they have a target. If they achieve that target, they ring a bell. Because of the open center staircase that connects all our floors, people will start clapping -- not only on their floor, but on all floors above as well. It's a joint celebration."

David McKenzie / Director, corporate social responsibility

"The first floor has a number of large meeting spaces next to an in-house brewery, and we hold our large, office-wide meetings in the bleachers on the first floor, which is a really great atmosphere. It doesn't feel like a stuffy auditorium. It captures the personality of our company and the creativity of our colleagues who work here."

Brian Meli / Associate general counsel

"At a lot of companies, there's a hesitation or resistance to come to legal early and often, but I have an open-door policy just by virtue of the fact that I don't have a door. In the physical environment here, we sit with our business clients and they know where to find us -- we're not sequestered."

Related: Evernote's Silicon Valley Headquarters Offer Company-Wide Collaboration (and Lego-Building Classes)

Gaurav Rajput / Director of IT

"Where I sit, I can see the senior management team. You watch and learn, just like a kid does from his parents. One day, our former president had a can in his hand, and he was rushing to a meeting, but he wanted to dispose of it. He could've just thrown it in the trash, but he took the time to find the recycling can. It's the small things that matter -- they cascade down."

Aimee Vargas / Senior director, U.S. corporate communications

"This company is flexible with our work environment and with our lifestyles. I have two kids. I have to go to soccer games and put them on the bus. Our leadership team is supportive and understands that we're all professionals who love this company and want to make it successful. That's a blessing, and it allows us to work harder and more effectively."

Related: Rent the Runway's New Office Space Reminds Employees 'Everyone Deserves a Cinderella Experience'

Ashley O'Neil / Senior executive coordinator, marketing

"My favorite thing about the office is the beer! It's the best part of the company. One of my favorite times was when Clydesdales came to the city and walked down West 24th Street to celebrate the grand opening of this office."

Alexis Unwalla / Corporate brand manager

"My former classmates work in banking. Every day, they go to work in a two-piece suit or a blazer and skirt. It's very empowering to me that I can wear what I want to express my authentic self in this office. Whether you come in wearing jeans and a branded beer polo shirt or repping your own unique style, it's a great way to break down barriers."

Click Image to Enlarge

Image Credit: Adam Friedberg
Lydia Belanger is a former associate editor at BIZ Experiences. Follow her on Twitter: @LydiaBelanger.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Growing a Business

Forget Investors and Co-Founders — Here's How I Built a Lean, Scalable Business on My Terms

You don't need a partner or investors to build something that lasts. You need vision, systems and the guts to go all in on yourself. Here's how I built alone — and why I still would, even now.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Business News

How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers, and Consultants.

New federal filings submitted by Apple reveal how much the tech giant pays its employees for a variety of roles.

Marketing

AI Won't Replace Marketers — But It Will Replace Lazy Ones Unless You Learn to Use It Strategically

Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.

Business News

Some Celsius Cans Could Accidentally Be Filled Alcohol, FDA Says

Don't drink your afternoon Celsius at work this week without checking the label first.