Start a sweetFrog Premium Frozen Yogurt Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $96K - $478K

Units as of 2020: 287 5.9% over 3 years

Since its single-location beginning in June 2009, sweetFrog Premium Frozen Yogurt has grown to become one of America's most rapidly expanding franchises. The unique yogurt concept has hatched over 275 stores, thanks to its long list of franchisees.

If you have tried sweetFrog Premium Frozen Yogurt, believe in the product, have a strong sense of community, and are looking for a fun business opportunity, you might be a good candidate to become a franchisee with the company.

Why You May Want to Start a sweetFrog Premium Frozen Yogurt Franchise

There’s no question about self-serve frozen yogurt being one of the known commodities in the food industry. Everywhere, people tend to love the idea of indulging in their favorite flavors, with equally exciting toppings to boot. While there’s plenty of competition out there, sweetFrog Premium Frozen Yogurt stands out with its quality frozen yogurt, local heart, and warm familial vibe.

While sweetFrog Premium Frozen Yogurt sells premium frozen yogurt, it believes that its gift for human connection is what truly makes the business thrive. The company’s passion for people is evident in its efforts to reach out and be valuable to communities through activities, such as sponsoring Little League baseball and softball teams and donating to charities. Beyond business, sweetFrog Premium Frozen Yogurt strives to be "local" among the rest.

What Might Make a sweetFrog Premium Frozen Yogurt Franchise a Good Choice?

When seeking to franchise with sweetFrog Premium Frozen Yogurt, be prepared to invest. The initial investment will be made up of the franchise fee and other startup costs. It covers leasehold improvements, equipment, furniture, starting inventory, opening day, the initial franchise fee, a POS system, and signage. In addition, you should be prepared for ongoing fees, including royalty fees, advertising fees, and potential renewal fees. Costs will likely vary, but you can always review the company’s current Franchise Disclosure Document for the most accurate details.

SweetFrog Premium Frozen Yogurt is currently on the pre-approved Small Business Administration registry. While they do not offer in-house financing, they are happy to help you explore other funding sources, such as self-guided IRAs and 401K rollover options. They have also partnered with third-party sources in order to help you cover the franchise fee, startup costs, equipment, and inventory.

How To Open a sweetFrog Premium Frozen Yogurt Franchise

To open a sweetFrog Premium Frozen Yogurt, you first must submit a franchise inquiry form. Suppose the brand likes what they see. A franchise development consultant may then get in touch with you and start assessing your fit with the company. You may also receive a copy of their Franchise Disclosure Document, which you should review carefully before signing the franchise agreement if one is offered to you.

Then, the company will conduct training for your sweetFrog Premium Frozen Yogurt franchise. During this time, they'll orient you on the different aspects of operating a sweetFrog Premium Frozen Yogurt franchise-- from marketing to accounting. Part of the training will also occur in an existing store, where you can learn hands-on how the business operates from opening to closing. Sweet treats may be in your future if sweetFrog Premium Frozen Yogurt decides you are a good fit as their newest franchisee.

Company Overview

About sweetFrog Premium Frozen Yogurt

Industry	Food
Related Categories	Miscellaneous Frozen Desserts, Ices, Frozen Yogurt
Founded	2009
Parent Company	MTY Franchising USA Inc.
Leadership	Eric Lefebvre, CEO
Corporate Address	9311 E. Via de Ventura Scottsdale, AZ 85258
Social	Facebook, Twitter, Instagram

Business Overview

Franchising Since	2012 (13 years)
# of employees at HQ	227
Where seeking	This company is offering new franchises in the following US states: This company is offering new franchises in the following international regions:
# of Units	287 (as of 2020)

Information for Franchisees

Here's what you need to know if you're interested in opening a sweetFrog Premium Frozen Yogurt franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$10,000 - $30,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$95,600 - $477,500
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$250,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$120,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	sweetFrog Premium Frozen Yogurt has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	38 hours
Classroom Training	40 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	2-4
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes