Start a Maui Wowi Hawaiian Coffees & Smoothies Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $35K - $382K

Units as of 2020: 128 22% over 3 years

Maui Wowi Hawaiian Coffees and Smoothies was founded in 1982 by the duo Jeff and Jill Summerhays. The Summerhays developed the Maui Wowi Hawaiian Coffees and Smoothies brand to provide a healthy alternative to fast food. With a thriving mobile business, the Summerhays soon partnered with long-time BIZ Experiences Michael Haith, and the team began franchising in 1997.

With a menu packed full of tropical smoothies and Hawaiian coffees, there may truly be something on the menu for everyone. An ideal franchisee should fit the Maui Wowi Hawaiian Coffees and Smoothies brand culture of 'Ohana and be willing to follow a proven mobile business model.

Why You May Want to Start a Maui Wowi Hawaiian Coffees and Smoothies Franchise

With the flexibility of a mobile franchise, Maui Wowi Hawaiian Coffees and Smoothies can be anywhere customers are. Customers can always get their tropical fix from birthday parties, school fundraisers, weddings, or beach days. Customers can even purchase Maui Wowi Hawaiian Coffees and Smoothies coffee beans online to get their favorite blends sent right to their door. This diversification of product distributions may help to produce various revenue streams.

Maui Wowi Hawaiian Coffees and Smoothies headquarters is located in Scottsdale, Arizona. There are no guaranteed protected territories, but franchisees can claim events and various venues. This type of protection comes with the support of the "Mainland" support team. Many Maui Wowi Hawaiian Coffees and Smoothies franchises are mobile units, which may allow for lower overhead costs than other franchises can offer.

What Might Make a Maui Wowi Hawaiian Coffees and Smoothies Franchise a Good Choice?

The "Mainland" support team may provide an initial week-long class and hands-on training in Scottsdale, Arizona. Here franchisees will learn how to make the Maui Wowi Hawaiian Coffees and Smoothies product offerings. You will also learn how to best market and advertise your brand.

As you decide if opening a Maui Wowi Hawaiian Coffees and Smoothies franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Maui Wowi Hawaiian Coffees and Smoothies franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

How To Open a Maui Wowi Hawaiian Coffees and Smoothies Franchise

To be part of the Maui Wowi Hawaiian Coffees and Smoothies team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Maui Wowi Hawaiian Coffees and Smoothies franchising team questions.

Company Overview

About Maui Wowi Hawaiian Coffees & Smoothies

Industry	Food
Related Categories	Coffee, Smoothies/Juices, Fruit
Founded	1982
Parent Company	MTY Franchising USA Inc.
Leadership	Eric Lefebvre, CEO
Corporate Address	9311 E. Via de Ventura Scottsdale, AZ 85258
Social	Facebook, Twitter

Business Overview

Franchising Since	1997 (28 years)
# of employees at HQ	227
Where seeking	This company is offering new franchises in the following US states: This company is offering new franchises in the following international regions:
# of Units	128 (as of 2020)

Information for Franchisees

Here's what you need to know if you're interested in opening a Maui Wowi Hawaiian Coffees & Smoothies franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$30,000 - $50,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$34,900 - $382,200
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$100,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$50,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	Varies
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	Varies
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Maui Wowi Hawaiian Coffees & Smoothies has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	8-24 hours
Classroom Training	32-40 hours
Ongoing Support	Newsletter Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	Yes
# of employees required to run	2-3
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No