Start a Mooyah Burgers, Fries, & Shakes Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $372K - $1.1M

Units as of 2024: 80 10% over 3 years

Mooyah Burgers, Fries, & Shakes is a fast-casual concept that serves burgers, handcrafted ice cream shakes, and hand-cut fries in a lively atmosphere with exceptional guest service. Mooyah Burgers, Fries, & Shakes was founded in 2007 and has grown to be one of the hottest and fast-growing newest franchises globally. The company strives to provide an exceptional experience for its guests by offering a quality burger, fry, shake experience, giving back to the communities it serves, and creating an ideal place for people to hang out together.

Today, Mooyah Burgers, Fries, & Shakes has grown to more than 80 franchise units throughout the world, including over 70 in the U.S. It continues to find success in new markets across the country with similar franchisees devoted to producing a 'Better Burger.' With more than ten years of franchising experience, Mooyah Burgers, Fries, & Shakes has built a large customer base and has received great compliments. Thousands of customers have entrusted the company with offering the best burgers and keep coming back!

Why You May Want to Start a Mooyah Burgers, Fries, & Shakes Franchise

Mooyah Burgers, Fries, & Shakes follows a simple business model. Its three-product menu of burgers, shakes, and fries enables the company to streamline its kitchen with lower build-out costs than its counterparts in a similar industry while delivering a customized experience to its customers.

The company not only believes in making excellent food, but is also committed to prioritizing fun for its franchisee's guests and staff. Preparing delicious and good food doesn’t have to be such a serious business. From positive customer and franchisee reviews, Mooyah Burgers, Fries, & Shakes strives to make itself one of the most fun franchises you could ever yearn to start.

Mooyah Burgers, Fries, & Shakes has several experienced team members who have been in the business for many years. Franchise support is only a phone call away and allows for the burger franchise to thrive while serving customers.

What Might Make a Mooyah Burgers, Fries, & Shakes Franchise a Good Choice?

Starting a Mooyah Burgers, Fries, & Shakes franchise can be the ultimate dream for franchisees interested in getting into the burgers, fries, and shakes business. Many customers are willing to stop their busy lives for a few moments in order to enjoy hot burgers, ice cream shakes, and fries daily.

To be part of the Mooyah Burgers, Fries, & Shakes franchise, you should make sure you’re financially ready for an initial investment that will include a franchise fee and other startup fees. You should also be prepared for ongoing fees that will include royalty fees, advertising fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How to Open a Mooyah Burgers, Fries, & Shakes Franchise

To start a Mooyah Burgers, Fries, & Shakes franchise, you'll fill out a short questionnaire providing the company with information about you. Upon confirmation and initial approval, you may receive a call from the Mooyah Burgers, Fries, & Shakes franchise team. Soon after the first conversations with Mooyah, you may receive a call from the Mooyah Burgers, Fries, & Shakes corporate office.

If Mooyah Burgers, Fries, & Shakes approves of you, you may be invited to the Mooyah Burgers, Fries, & Shakes discovery day at company headquarters in Plano, Texas. Here you will spend the day with the executive team and receive formal approval for a Mooyah Burgers, Fries, & Shakes franchise. Once you have the approval to open a Mooyah Burgers, Fries, & Shakes franchise, the real fun can begin with opening your location!

Company Overview

About Mooyah Burgers, Fries, & Shakes

Industry	Food
Related Categories	Hamburgers
Founded	2007
Parent Company	Mooyah Franchising LLC
Leadership	Doug Willmarth, President
Corporate Address	5412 W. Plano Pkwy., #100 Plano, TX 75093
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok

Business Overview

Franchising Since	2007 (18 years)
# of employees at HQ	25
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	80 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Mooyah Burgers, Fries, & Shakes franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$40,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$371,731 - $1,080,350
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$1,500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$500,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$10,000 off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Mooyah Burgers, Fries, & Shakes has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	175 hours
Classroom Training	26 hours
Ongoing Support	Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection
Marketing Support	Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	20
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes