Dunkin' Donuts Is Closing 100 Convenience Store Locations Store traffic is on the decline for the brand in the third quarter.
By Kate Taylor
Opinions expressed by BIZ Experiences contributors are their own.
If your morning routine involves picking up a cup of Dunkin' Donuts coffee at a convenience store, you may be in trouble.
On Thursday, Dunkin' reported that 100 self-service franchised units located in Speedway convenience stores would close in 2015 and 2016. The company says the closures would only represent 0.1 percent of Dunkin' Donuts U.S. sales.
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A Dunkin' spokesperson told Investor's Business Daily that the closure of Speedway locations allows for the opportunity for Dunkin' Donuts to reenter areas with full-menu traditional restaurants. The company is currently working to expand its afternoon and evening business, selling items such sandwiches and snacks throughout the day at higher prices than a simple morning cup of coffee.
The company also reported that it expects to report same-store sales growth of 1.1 percent at Dunkin' Donuts locations in the third quarter, missing analyst expectations.
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