Start a Club Pilates Franchise in 2025

2025 Franchise 500 Rank: #133 Ranked #202 last year

Initial investment: $385K - $839K

Units as of 2025: 1,319 75.9% over 3 years

Club Pilates is an international company that started in California, in 2007. It has been franchising since 2012 and has over 600 studios in the United States to go along with several in Canada and overseas. One of the largest Pilates brands, Club Pilates, believes that Pilates is for everyone and invites people of all ages and fitness levels to join. Club Pilates facilities have a variety of equipment, including mats, balls, and weights. They also have Pilates Reformers, EXO Chairs, and springboards.

Club Pilates aims to help people have better control of their bodies and lives. This can happen through the progressive chain of learning to move, feel, and live better.

Why You May Want to Start a Club Pilates Franchise

Franchisees looking for flexibility and scalability might find Club Pilates to be a good match. In addition to offering single and multi-unit franchises across the country, franchisees can also choose how involved they will be with the business. Franchisees can be onsite managers, or they have the option of absentee ownership.

Club Pilates has been ranked in BIZ Experiences's Franchise 500 several times in the past few years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the Club Pilates requirements.

What Might Make a Club Pilates Franchise a Good Choice?

Club Pilates invites everyone, no matter age or athletic ability, to participate. They partake in the belief that practicing Pilates can lead to a fuller, richer, and healthier lifestyle. Club Pilates also provides comprehensive training for their teachers, potentially helping to improve the abilities of both teachers and clients.

To be part of the Club Pilates team, you should make sure you're financially ready for an initial investment made up of a franchise fee and startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Franchisees may be responsible for finding a location for their building, recruiting and hiring staff and teachers, and marketing their franchise. While some of this might sound daunting, Club Pilates provides help and support with each of these aspects, meaning that franchisees are never left on their own.

How To Open a Club Pilates Franchise

Club Pilates understands that each area has unique situations and works with franchisees to provide flexible amenities, sales programs, and pricing structures that work for their area. The company also provides both startup and continuing support for franchisees in many areas of the business. This includes help with selecting a building site, sales and marketing, recruiting, and training for franchisees and general managers.

As you make your decision to franchise with Club Pilates, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Club Pilates franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Company Overview

About Club Pilates

Industry	Health & Wellness
Related Categories	Pilates Fitness, Fitness
Founded	2007
Parent Company	Xponential Fitness
Leadership	Tianna Strateman, Brand President
Corporate Address	17877 Von Karman Ave., #100 Irvine, CA 92614
Social	Facebook, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	2012 (13 years)
# of employees at HQ	35
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico
# of Units	1,319 (as of 2025)

Information for Franchisees

Here's what you need to know if you're interested in opening a Club Pilates franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$65,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$385,048 - $839,058
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$250,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	25% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	8%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Club Pilates has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training	22 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	4-8
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes