Start a Built Custom Burgers Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $433K - $882K

Units as of 2021: 7

Built Custom Burgers is an international burger restaurant designed to be “the fast-casual version of The Counter,” Built Custom Burgers is a place people can go to create burgers the way they like. The burgers are designed by (and for) you, from picking your meat and sauce to choosing your toppings and bun.

Built Custom Burgers has taken the possibilities of personalized burgers and turned it into a process with six steps. One of these options includes a burger in a bowl instead of the traditional sandwich-style on a bun. Built Custom Burgers believes it is as unique as its custom burgers are.

The company was founded in 2013 and began franchising the following year. Since then, Build Custom Burgers has opened several locations around the world.

Why You May Want To Start a Built Custom Burgers Franchise

Franchisees who enjoy innovation might find Built Custom Burgers to be a good franchise option. Franchisees should be dedicated and strive for excellence, working to meet the needs of employees and customers so that everyone can enjoy brand success. Other valuable attributes for franchisees to have include integrity, decisiveness, and a good work ethic. Leadership skills are also important, as more than 15 employees are required to operate a Built Custom Burgers franchise.

A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the Built Custom Burgers requirements. Tasks franchisees could find themselves working on include hiring employees, selecting a building site, and overseeing marketing.

What Might Make a Built Custom Burgers Franchise a Good Choice?

To be part of the Built Custom Burgers franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Built Custom Burgers franchising team questions.

How To Open a Built Custom Burgers Franchise

Franchisees aren’t left alone after they sign on for a Built Custom Burgers franchise. The franchisor offers several days of classroom training and a few weeks of on-the-job training. Built Custom Burgers also provides help with lease negotiations and grand opening operations. Franchisees also receive proprietary software, safety and security procedures, field operations, and marketing help. Marketing help comes in many forms, from a loyalty program and app to marketing.

As you decide if opening a Built Custom Burgers franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Built Custom Burgers franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Company Overview

About Built Custom Burgers

Industry	Food
Related Categories	Hamburgers
Founded	2013
Parent Company	MTY Franchising USA Inc.
Leadership	Eric Lefebvre, CEO
Corporate Address	9311 E. Via de Ventura Scottsdale, AZ 85258
Social	Facebook, Twitter

Business Overview

Franchising Since	2014 (11 years)
# of employees at HQ	227
Where seeking	This company is offering new franchises worldwide.
# of Units	7 (as of 2021)

Information for Franchisees

Here's what you need to know if you're interested in opening a Built Custom Burgers franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$30,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$432,500 - $881,500
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$800,000 - $2,000,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$200,000 - $2,000,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Built Custom Burgers has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	120 hours
Classroom Training	40 hours
Ongoing Support	Purchasing Co-ops Newsletter Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	20
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No