This Augmented Reality App Will Now Have an Added Feature Blipparsphere is live now in the Blippar app for iOS and Android.

By Sneha Banerjee

You're reading BIZ Experiences India, an international franchise of BIZ Experiences Media.

Shutterstock.com

This technology startup, which specializes in augmented reality, artificial intelligence and computer vision, launched Blipparsphere. This is a new proprietary knowledge graph technology, which is live now on the Blippar app. Blipparsphere builds on the company's existing machine learning and computer vision capabilities to deepen and personalize information about a user's physical surroundings, providing a true visual discovery browser through the app.

How It Works

Upon blipping an object, users of the Blippar app will be delivered a seamless "light web" experience with relevant and related organic results about an object, or branded content and augmented reality experiences from brands, publishers and advertisers. After their initial interaction, users are directed toward additional topics related to their surroundings and personal interests, providing a discovery platform to learn, experience, and share in a powerful and easy new way.

"The new discovery behaviour we are powering through today's update matches natural human thought patterns. When you blipp something, it connects you to new things to see and information demonstrating how the original object or image is connected to everything else," Ambarish Mitra, Blippar Co-Founder and CEO.

Blippar was founded by Ambarish and Omar Tayeb in 2011. The app enables users to instantaneously discover more about the world around them. Using the Blippar app, people can blipp ("scan") objects they're curious about and unlock useful and entertaining content.

Blippar has partnered with brands and media owners including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola.
Sneha Banerjee

BIZ Experiences Staff

Former Staff, BIZ Experiences India

She used to write for BIZ Experiences India from Bangalore and other cities in South India. 

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

By Nicholas Leighton
Business News

Here's How Much Google Software Engineers, Product Managers, and Data Scientists Make in a Year

Data revealed in federal filings shows how much Google is compensating its employees.

By Sherin Shibu
Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

By Emil Barr
Leadership

Why the World's Best CEOs Are Training Like Athletes — and How You Can, Too

Here's what best-in-class leaders can learn from the habits, discipline and mindset of elite performers.

By Sam Reese
Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

By BIZ Experiences Store