The Creative influencer: Krutika aka themermaidscales Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored.

By Punita Sabharwal

You're reading BIZ Experiences India, an international franchise of BIZ Experiences Media.

Krutika aka themermaidscales

When you stumble upon Krutika's work, you can't help but be awe-struck by how she expresses herself through her content. Genz's most loved and relatable content creator has swept the floor with her charismatic aura all while being very serious when she exclaims "Tell your dog I said hi".

Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored. Her aesthetics were loved across the globe, Themermaidsc ales now has a whopping 7.2M followers on Instagram and an Army of 8.16M on YouTube.

Talking about how it all began, she says, "Well, I've just started taking outfit pictures. If I had to explain to my 10-year-old self what I'm doing right now, she would have no idea, but I think she would like it. Everyone might think my username comes from a special story, that I love water, or see myself as a water baby. But the truth is, it's a name I chose randomly without any specific meaning behind it."

To her, ideas come flowing at night or when she finds herself in a relatable situation. Then, she switch to a third-person view and turn them into videos. Her content can be best defined as entertainment or skit videos. Talking about her aim she says, "When I started making content and reading how others felt about it, I had only one goal—to make people happy. I make sure to influence others positively and shed light on important issues through what I do best, which is making skits."

Punita Sabharwal

BIZ Experiences Staff

Managing Editor, BIZ Experiences India

Punita Sabharwal is the Managing Editor of BIZ Experiences India.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Starting a Business

How to Develop the Mindset for a Billion-Dollar Success, According to Raising Cane's Founder

Todd Graves was turned down by every bank in town when he started. Here, he sits down to share his mentality on success, leadership and building a billion-dollar brand.

Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

News and Trends

Reliance Retail Launches FMCG Brand 'Independence' In Gujarat

Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials