Reliance Consumer Products Inks Pact With Sri Lanka-Based Biscuit Brand With this partnership, RCPL aims to bring Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices
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Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced a strategic partnership with Sri Lanka-based Maliban Biscuit Manufactories.
Maliban's product portfolio includes biscuits, crackers, cookies and wafers. In addition, the company has expanded its products reach to global markets and exports to over 35 countries across five continents.
"With a leading market position, Maliban has deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers. Being the custodian of several widely known global brands in India, Reliance is well-positioned to further expand the excellent consumer equity and reach that Maliban has built over 70 years," said Isha Ambani, executive director, Reliance Retail Ventures Limited.
"We are delighted to announce that Reliance Consumer Products has chosen to partner with Maliban, a testimony to our dedication for upholding the highest quality standards for almost 70 years. The complementary strengths of our two organizations will enable us to bring the unique and highly sought-after tastes of Maliban to India's discerning consumers. We look forward to collaborating with Reliance Consumer Products towards this shared objective to provide Indian consumers with world-class products,"said Kumudika Fernando, Group Managing Director, Maliban.
RCPL's vision is to bring to Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices that offer a superior value proposition. RCPL launched its packaged consumer products brand, 'Independence' in December 2022 and is creating a distinct and dedicated retail distribution network for its fast-expanding FMCG portfolio.
