Quick Commerce Companies Celebrated Raksha Bandhan With Record High Sales Quick commerce companies enjoyed Raksha Bandhan with highest ever sales in one day
You're reading BIZ Experiences India, an international franchise of BIZ Experiences Media.
Quick commerce companies like Blinkit, Zepto and Swiggy-Instamart rampaged in sales as customers came with a flurry of orders for Raksha Bandhan. Zomato owned Blinkit recorded nearly 700 Rakhi orders per minute on their platform. On the other hand, Swiggy experienced the highest spend so far when a brother gifted his sister gifts from Instamart worth INR 11,320. Zepto also joined in on the action with the company reaching "all-time high on orders, sales and first-time buyers."
Taking to X, Blinkit CEO and co-founder Albinder Dhindsa boasted his company's peak orders per minute with 693 Rakhis per minute.
We'll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today!
— Albinder Dhindsa (@albinder) August 18, 2024
And at its peak - we hit 693 RPM (Rakhis per minute).
Thank you to all our customers (especially the…
The company also announced that their international customers could also order Rakhis and gifts for their siblings living in India till the 19th of August.
Raksha Bandhan special - we've switched on international orders on Blinkit till 19th August.
— Albinder Dhindsa (@albinder) August 17, 2024
Folks living abroad can now place orders on Blinkit to send Rakhis and gifts to their siblings in India and we'll deliver in 10 minutes! ?
Countries from where you can order - USA,… pic.twitter.com/Gmey0DYTjC
Swiggy Instamart co-founder, Phani Kishan shared on X, the love of a brother towards his sister who bought gifts worth INR 11,320. He remarked that the Raksha Bandhan celebrations are in full swing-clocking higher orders per minute (OPM) than the company's peak yesterday, which was already a historical high. The company expected to sell as many Rakhis yesterday as they have sold all year, and that's already 5 times more than last year.
Somewhere between 'tu mera bhai nahi hai' and 'tu mera bhai nahi hai?' we all grew up❤
— Phani Kishan A (@phanikishan) August 19, 2024
Today, a brother in Mumbai showered his sister with Rakhi gifts worth INR 11,320—the highest spend we've seen so far. Talk about sibling love!
The order consisted of toys from Hamleys,… pic.twitter.com/kqRr3aBtAF
Zepto's delivery partners travelled 69 times the circumference of the Earth to deliver over 1.4 million "Shagun ka Lifafas". This feat enabled the quick commerce giant to sell a record-breaking 6,71,023 Rakhis, a distance equivalent to reaching outer space and back if lined up. Zepto's CEO and co-founder, Aadit Palicha, also noticed a trend in the ordering of Rakhi designs. he said on X, "Rakhis with Peacock & Morpankh seem to be in trend about 11 per cent of the total Rakhis sold have Peacock or Morpankh in their designs; Followed by Rakhis with Lord Ganesha and Shiva at 5.5 per cent and 4.2 per cent respectively."
