Freecultr Raises $5 Million in Series A from Sixth Sense Ventures, Others The startup will deploy the funds for team expansion, brand building and marketing and product and category expansion

By S Shanthi

Opinions expressed by BIZ Experiences contributors are their own.

You're reading BIZ Experiences India, an international franchise of BIZ Experiences Media.

Unsplash

D2C brand Freecultr today announced that it has raised $ 5 Million in a Series A funding round, led by Sixth Sense Ventures, through their Sixth Sense India Opportunities Fund. The company said it will deploy the funds primarily for team expansion specialized in consumer outreach, deeper brand building, and for product and category expansion.

"Our growth over the last two years has shown that there is a huge consumer appetite for premium, technologically advanced and sustainable intimate wear. With this investment, we are now ready to invest deeper in our product development and marketing to capture a bigger share of this growing market," said Harshit Vij, co-founder, Freecultr.

"Freecultr's unique focus on using cutting-edge fabric blends for sustainable yet comfortable intimatewear has resonated well with our customers. We are thrilled with the confidence Sixth Sense Ventures and our other investors have placed in our brand's story and are looking forward to building the most innovative comfort wear apparel brand from India," said Shrey Luthra, Co-founder at Freecultr.

Freecultr brand was rebooted afresh by its co-founders Shrey Luthra and Harshit Vij in 2019 with the goal to revolutionize the intimate clothing market by introducing environmentally sustainable and technologically-advanced innerwear, loungewear and activewear for men and women in India. The brand claims to use proprietary blends of fabrics for its comfort wear apparel brand.

Freecultr has shown strong QoQ growth in the recent year and is looking to disrupt the premium comfortwear space, said the startup in a statement. The startup has also received investments from unicorn D2C brand boAt's co-founders Aman Gupta (also CMO at boAt), Sameer Mehta (also CPO of boAt), D2C brand Wakefit's co-founder Chaitanya Ramalingegowda, and Smile Group cofounder Manish Vij.
S Shanthi

Former Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 

 

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

By Ben Angel
Business News

Here's How Much Google Software Engineers, Product Managers, and Data Scientists Make in a Year

Data revealed in federal filings shows how much Google is compensating its employees.

By Sherin Shibu
Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

By Nicholas Leighton
Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

By Emil Barr
Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

By BIZ Experiences Store