Eccentric Eyes Global Expansion with USD 5 Mn Pre-Series A Funding The round was co-led by Exfinity Venture Partners and Arkam Ventures, marking the company's first institutional funding since its inception in 2012.
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Eccentric Engine, now rebranded as Eccentric, a leading 3D technology partner for automotive manufacturers, has raised USD 5 million in its pre-Series A funding round.
The round was co-led by Exfinity Venture Partners and Arkam Ventures, marking the company's first institutional funding since its inception in 2012.
The investment will drive the global expansion of its proprietary One3D platform and accelerate product development.
Founded by Gaurav Rane and Varun Shah, Eccentric enables users to explore vehicles through interactive 3D visualisations, bridging the gap between digital transformation and traditional automotive sales. The platform offers features like vehicle customisation and seamless integration into dealership workflows, significantly enhancing the car-buying experience.
Eccentric CEO Varun Shah said, "Existing 3D techniques are often gaming-oriented and unsuitable for enterprise environments with limited resources like browsers or Android tablets. Our focus is on delivering a seamless, nuanced 3D experience tailored for these settings."
Eccentric's One3D platform claims to have facilitated over 200 million user experiences globally, operating across 3,500 dealerships. The platform serves major automotive brands, including Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis. Unlike traditional 360-degree image rotations, One3D offers depth and interactivity, enabling car buyers to fully understand and trust their purchase decisions.
The company plans to strengthen its presence in North America and Europe while maintaining operations in India and the US.
Rahul Chandra, Managing Director at Arkam Ventures, noted, "In the last 5 years, at Arkam, we are seeing several use-cases emerging in virtual simulations across gaming, training, L&D and customer experience. From the early days of static text communication to multimedia experiences and now to interactive 3D technology, there's been a remarkable evolution in how technology is reshaping industries and enterprises."
"The USD 4.5 billion global market for 3D visualisation and rendering software is at an inflection point, expected to grow to USD 24 billion in the next decade. Eccentric with its cutting-edge One3D platform, has the edge to lead the charge in this space by addressing critical challenges of scalability, cost-efficiency, and accessibility, empowering automotive OEMs to redefine how they engage with customers'" Chandra added.
Shailesh Ghorpade, Founding Managing Partner at Exfinity Venture Partners, added, "A car purchase is deeply sentimental. Eccentric's immersive technology allows customers to visualise and personalise their vehicles, setting a new benchmark for automotive retail."
