Designing Dreams: Nancy Tyagi From stitching doll clothes to gracing Cannes, Nancy Tyagi's journey is a masterclass in turning passion into influence — proof that dreams stitched with creativity and perseverance always shine.

Nancy Tyagi's journey into the world of fashion content creation has been nothing short of remarkable. From humble beginnings, she transformed her childhood passion for sewing into a thriving career that has earned her a place among the most influential voices in digital fashion.

At just 12 or 13 years old, she was stitching clothes for her dolls. What started as a personal hobby quickly became the foundation for her future. "It was something that just came naturally to me," she recalled.

"I started creating fashion content online, and it felt like a natural progression," Nancy shared. "But when I showed the behind-the-scenes of making the outfits, it resonated with so many people. That's when I realised I had found my niche."

Her content quickly caught the attention of fashion lovers, but Nancy didn't stop there. She approached each project with meticulous attention to detail, investing hours into every step of the process—designing, sourcing materials, draping, cutting, stitching, and even embroidery. "Coming up with a new design is the hardest part of my job—it can take anywhere from a few days to even a month to nail down a concept," she said. After the creative process, the real work begins: the video shoots and editing. "It's hectic, but the hard work makes the final result so rewarding."

As her content evolved, so did her style. Nancy describes it as raw and real, a reflection of her genuine passion for fashion. "I don't overproduce or filter the process—it's all about keeping it raw and true to what I love," she said. It's this authenticity that has allowed her to connect deeply with her audience. Her first viral video, which showcased a backless dress, was the breakthrough moment that catapulted her to wider recognition.

Today, Nancy's collaborations with major brands like CaratLane, Myntra fwd, and Sugar have allowed her to further expand her influence, all while maintaining creative freedom. "I'm lucky to have worked with brands that trust me to stay true to my style and vision," she added.

In a digital world full of creators, Nancy's perspective on competition is refreshing. "There's no real competition if you're truly talented and excel at what you do," she said. "Everyone brings something different to the table. As long as you stay true to your craft, there's always space to shine."

But it was her appearance at the prestigious Cannes Film Festival that truly marked a turning point in her career. "Attending Cannes had a massive impact on my career. The exposure helped my content reach a wider audience, and more people began recognising my work," Nancy reflected.

Looking ahead to 2025, Nancy is brimming with excitement for the future. "I'm planning to launch a wedding collection, which is something I've been working on for a while now," she revealed. "There's a lot more in the works, and trust me, it's going to be an exciting year ahead!"

From stitching for dolls to showcasing her designs on global platforms, Nancy Tyagi's journey is a testament to the power of passion, persistence, and staying true to one's creative vision. As she continues to build her personal brand, there's no doubt that her influence in the fashion world is only just beginning.