ZebPay To Launch Non-fungible Crypto Token In India The token will give rewards to its userbase, such as lower fees on its platform as well as discounts from partners such as e-commerce retailers, streaming services, and food deliveries, among others

By Prabhjeet Bhatla

Opinions expressed by BIZ Experiences contributors are their own.

You're reading BIZ Experiences India, an international franchise of BIZ Experiences Media.

ZebPay

Bitcoin and crypto asset exchange ZebPay on Monday at its quarterly board meeting announced its plan to launch a non-fungible token (NFT) and named it Dazzle.

A non-fungible tokens (NFT) is a cryptographic token and are not mutually interchangeable. The token will confer rewards to the owner, such as lower fees on its platform as well as discounts from partners such as e-commerce retailers, streaming services, food deliveries, among others.

"We have announced project Dazzle, which will generate NFT, one-of-a-kind digital collectibles. These will be given out to members through various programs. The difference between a conventional crypto token like Bitcoin, Ether, or Ripple and non-fungible tokens is its rarity and uniqueness. It can grow in value not just because the demand for it grows, but also because it can acquire new properties and benefits over time. Investors can either hold their NFTs or sell them," remarked ZebPay chief executive officer Rahul Pagidipati, while speaking on the launch.

The interest in digital art or digital certifications of ownership and provenance of physical art is growing. Like other NFTs including the famous CryptoKitties, each Dazzle token will have exclusive property.

"This year, the global NFT market hit $100 million in total value and is expected to grow exponentially. It is being compared to the time when Bitcoin first reached the $100 million milestones and then exploded." Pagidipati further added.

The company claims that this new asset type can benefit investors, artists, gamers, collectors, and creators of any distinctive and valuable digital content. They further maintain that NBA basketball issues NFTs to their fans which contain video clips and other relative information about their favorite players and teams.

According to a recent survey conducted by the establishment, it is been found that two-thirds of all Indian crypto investors bought their first bitcoin on ZebPay. Its members can invest in Bitcoin, Ethereum, and other crypto assets, trading both crypto-fiat and crypto-crypto pairs.

Founded in 2014, the company stands tall with over 3 million users and $3 billion worth of transactions.

Prabhjeet Bhatla

Former Staff

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Starting a Business

How to Develop the Mindset for a Billion-Dollar Success, According to Raising Cane's Founder

Todd Graves was turned down by every bank in town when he started. Here, he sits down to share his mentality on success, leadership and building a billion-dollar brand.

News and Trends

Reliance Retail Launches FMCG Brand 'Independence' In Gujarat

Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials

Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.