Know How Ziox Mobile Phones Sold One Crore Handsets The three year old start-up is developing a smartphone market for budget friendly customers

The competition is growing in the Indian smartphone market with home brands losing out their market share to Chinese players. However, Deepak Kabu, chief executive officer, Ziox Mobiles, is not scared of the fierce competition in the smartphone industry. Operational since 2015, Delhi-based Ziox Mobiles, part of Sun Airvoice, has had a vision of making technologically superior products at an affordable price without compromising on quality. BIZ Experiences India caught up with Kabu to know Ziox Mobiles plan for coming years.

How did you come up with the idea of starting Ziox Mobiles?

I started Ziox Mobiles three years back and since then I have sold one crore handsets across India. We have brand visibility from Kashmir to Rameshwaram and Gujarat to seven sisters. So in total, the tertiary or the end user of our company have crossed one crore. On monthly basis, we have been able to sell approximately five to six lac handsets in which one lac are smartphones and rest are feature phones. Initially, it was very challenging but the thing that worked in our favour was that I have a very good hold on the general trade. We have also tied up with actor Sushant Singh Rajput and the experience was altogether an added advantage for us.

What were the major challenges that you encountered in the last three years?

There were many challenges which I had faced in these two years, whether it was the implementation of GST, demonetization or the Jio aggressiveness which came into the market. Since we have a stronghold in the market, we were able to tackle all these challenges. Which companies do you consider as your competition in the Indian market? We emphasize more on enhanced technology and superior quality by which we gain our customers' loyalty. Another parameter on which a Ziox device will be cherrypicked is its user-friendly interface. In a market flooded with devices which are neither quality assured nor easy to use, we are sure that consumers will make the right choice in going for a Ziox device. Our offerings make us special. Our competitors are Itel, Spice Digital, Intex, Lava.

What are the company's future plans?

We believe in enhancing our products, services and overall customer experience in a way that is beneficial to our associates. We not only provide the best quality at the best price but also provide one of the best customer service support. In 2018, we are coming up with new product range in both smartphones and feature phones, which will be having high specifications with pocket-friendly pricing.