BIZ Experiences UK's London 100: All Things Butter All Things Butter is turning a simple ingredient into a sensation with bold flavours, viral success, and a mission to support British farmers
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Industry: Food and Beverage
Co-founded by childhood friends Toby Hopkinson and chef Thomas Straker, All Things Butter is a rapidly growing London startup disrupting the unassuming dairy scene.
After securing £2.2m in seed funding, they sold 750k+ blocks of butter in 2024 — enough to scale Mount Everest 7.5 times!
Born from a viral wild garlic butter recipe that hit 4 million views on Instagram, All Things Butter has turned a simple ingredient into a foodie craze.
Their flavored butters — including the first-ever Cinnamon Bun and Chocolate varieties — have taken the market by storm.
In just 10 weeks, they sold over 100,000 blocks.
Dominating the £1.6m butter category, they support British farming, donating 1% of profits to RABI.
Proudly British, they partner with one of England's oldest dairy farms, supporting farmers they know by name.
All Things Butter is making butter cool again!
