A Breakthrough Innovation In Women's Innerwear House of Skye uses sophisticated biotechnology to create a bra that is first of its kind

By Srivatsa KR

Opinions expressed by BIZ Experiences contributors are their own.

You're reading BIZ Experiences Asia Pacific, an international franchise of BIZ Experiences Media.

House of Skye

A proper-fitting bra can help a woman feel more confident. Additionally, it can help reduce breast sagging and other health issues. Research has shown that the majority of women are having a difficult time finding the right bra that suits their needs. Instead of spending money upfront on buying different types of bras for different events, women would rather use one and the same bra that allows them to go to a yoga class in the morning and then a cocktail dinner in the afternoon.

House of Skye uses sophisticated biotechnology to create a bra that is first of its kind to provide 22 different tabs that allow a woman to adjust her bra in a way that suits her needs. Because of its adjustability, SexyBack bra fits multiple dresses, anywhere from special events to everyday clothing. Additionally, the SexyBack bra is so revolutionary in stretching the boundaries of technology that it received one utility patent with secured registration and five design patents in over 111 countries, with 40 more pending.

Using her breadth of knowledge in biotechnology from her time on Wall Street, Skye Drynan, Founder and CEO of House of Skye, sought out to create a bra that assists society in rethinking the way women wear a bra. To Skye, the SexyBack Bra is an extension of her lifestyle and the lifestyle of many women. The modern woman is looking for ways to increase her appeal, while also being comfortable.

The SexyBack Bra is new to the market and launched on House of Skye. In addition to being aesthetically appealing, the SexyBack bra can help women avoid a wide range of health concerns that result from not wearing the right type of bra. For example, when an individual does not wear the right bra for the occasion, it can affect their posture, cause shoulder pain, leave marks, and irritate skin. Skye kept all these considerations in mind when she designed the SexyBack Bra.

Note: The content featured in this article was produced by the brand

Srivatsa KR

Start-up enthusiast & Blogger

Marketing

Content Marketing Trends for 2020: Are we ready?

With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day

Leadership

What Will the Corporate Board Look Like in the Next 5 Years?

The board of the future will look a lot different as our society pushes for more diversity, a purpose-driven culture, better corporate reputation, sustainability, talent and resilience.

News and Trends

Harvard Comes to India - An Opportunity for BIZ Experiencess?

Online programmes offered by foreign universities are becoming popular but need local support

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

What You Need to Know About This New Cybersecurity Trend

There's a new trend in cybersecurity that's likely going to play a critical role in keeping our data secure and private: confidential computing. Here's why and how it's going to change some of mankind's most important industries.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.