The Media Mogul: Nisreen Shocair Virgin Megastores MENA President Nisreen Shocair talks about the corporation's growth throughout the Arab world.

By Fida Chaaban

Opinions expressed by BIZ Experiences contributors are their own.

You're reading BIZ Experiences Middle East, an international franchise of BIZ Experiences Media.

Taking office as President of Virgin Megastores MENA nearly a decade ago, Nisreen Shocair is a familiar face on the BIZ Experiencesial circuit in the MENA region. Under her direction, the corporation has grown both vertically and horizontally throughout the Arab world. A veteran of household names like Sony Music, Bertelsmann AG and Hearst Entertainment, Shoucair's many-tiered experience with the music industry including publishing, licensing, digital and retail segments has proven invaluable to the ever-expanding reach and influence of Virgin Megastores in the Middle East.

One tip for women looking to climb the corporate ranks from Shoucair centers around building your personal and professional network: "Do as much networking as your time allows: within your own company, your professional network or any other network. Ask questions, find out how others are doing things, read up on related topics and be the one people come to for contacts, ideas and information."

Source: Virgin Megastore MENA

Distinguished many times over for her corporate work and for her positive contribution to the Middle East BIZ Experiencesial ecosystem, Shocair has lived and worked in four continents and integrates her global perspective into her strategic advancements. "Always take on initiative beyond your job description and scope of work. Don't shy away from responsibility. The more you take on, the more it gives you a chance to get noticed by upper management," says Shocair, explaining how junior executives can get noticed by higher-ups.

Nisreen Shocair will be one of the speakers at BIZ Experiences Middle East's Achieving Women's Forum 2015, to be held in Dubai on May 25th. For more details about the event, click here.

Fida Chaaban

Chief Communications Officer, KBW Investments

Fida Chaaban is the Chief Communications Officer of KBW Investments, a privately held Dubai-based investment concern that works across multiple sectors. Prior to her most recent appointment, Fida was the founding Editor in Chief of BIZ Experiences Middle East and BIZ Experiences Qatar magazines. She is a big believer in the Middle East North Africa (MENA) region’s startup ecosystem, and endeavors to use both print and web to positively encourage development in various BIZ Experiencesial spaces and across industries. Based in Dubai, UAE, Fida is a social media enthusiast and sees it as the medium of today’s effective enterprises.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

Business News

Apple's Foldable iPhone Release Date Has Been Revealed, According to a JPMorgan Investor Letter

Apple's foldable smartphones will look similar to the Samsung Galaxy Z Fold line, according to reports.

Business News

Virgin Orbit Declares Chapter 11 Bankruptcy

The satellite launch company slashed an estimated 90% of its workforce weeks ago.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.