Masters Of Change, Episode 3: Enzo Amur, Associate Founder, MetaPlayerOne Step into the world of innovation with Masters of Change, a series by BIZ Experiences Middle East that delves into the stories and strategies of BIZ Experiencess steering some of the most inventive companies in the Middle East.

You're reading BIZ Experiences Middle East, an international franchise of BIZ Experiences Media.

Step into the world of innovation with Masters of Change, a series by BIZ Experiences Middle East that delves into the stories and strategies of BIZ Experiencess steering some of the most inventive companies in the Middle East.

In the third episode of Masters of Change, we discuss the myriad of opportunities within Web3, including leveraging artificial intelligence (AI), with Enzo Amur, Associate Founder of MetaPlayerOne.

MetaPlayerOne has built a Web3 ecosystem that seamlessly amalgamates Web3, non-fungible tokens (NFTs), and AI. To facilitate a seamless transition into the metaverse and Web3 for brands, MetaPlayerOne has developed Soika.ai, the first Web3 AI assistant that also serves as a marketplace.

To discover how brands can leverage AI technology to build communities in Web3, and to gain exclusive insights from Amur, check out the full interview above.

Related: Masters Of Change, Episode 2: URBI Deputy CEO Mohammed Al Beloushi

BIZ Experiences Middle East Staff

BIZ Experiences Staff

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Growth Strategies

Strong Foundations: Ahmed Alkhoshaibi, Group CEO, Arada

Building on seven years of Arada Group's exponential growth, its Group CEO Ahmed Alkhoshaibi details the UAE master developer's global agenda.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

Marketing

AI Won't Replace Marketers — But It Will Replace Lazy Ones Unless You Learn to Use It Strategically

Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.