'Low-key Embarrassed': Influencer Goes Viral for Eating Groceries While Shopping, Sparks Internet Debate Cecily Bauchmann couldn't resist a spicy salmon sushi roll while grocery shopping for her family.

By Emily Rella

Opinions expressed by BIZ Experiences contributors are their own.

We all know grocery shopping while hungry is not a well-advised idea since looking at food only increases our cravings.

But one TikToker is going viral for promoting eating while shopping—and thinks everyone should be doing it.

In a video, which has garnered over 4.3 million views, Cecily Bauchmann reveals she ate an order of spicy salmon sushi while perusing the aisles of her local grocery store, as she placed her groceries on the check-out conveyor belt and chatting with the clerk.

@cecilybauchmann OPENING FOOD IS A NORMAL THING AT THE GROCERY STORE K??✨#relatablemom #relatablemomlife #groceryshopping #groceryhaul #grocerystore ♬ original sound - Cecily Bauchmann

"I also opened this in the store," she tells the worker while holding up the empty sushi box, "I'm sorry I was so hungry!"

It appears she paid for the sushi after she put the box down with the other groceries being rung up.

Her quirky and somewhat controversial choice to eat a meal before she paid for it earned a mixed reaction from viewers.

"From time to time, it is just necessary," one viewer wrote in solidarity.

"I've done this with drinks so many times. I do it with snacks for my kids sometimes too," another explained. "I don't see anything wrong with it as long as you pay."

Others, however, were not as approving of Bauchmann's behavior.

"My mama never ever let us do this, and I get lowkey embarrassed when anyone I'm with does this," one woman said. "Didn't realize it was so normal."

"I have never in my life opened food in the store or even considered it," another said bluntly.

Related: Mark Cuban Shares His Hack for How to Get Cheaper Groceries

Bauchmann revealed on Instagram that she recently moved to Tennessee, which is currently amid its Grocery Tax Holiday that began on August 1 and will end on October 31, which exempts food and food ingredients from sales tax within that period.

There is no state law where it is illegal to consume groceries before a customer has paid for them — so long as they are paid for before the customer leaves the store.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at BIZ Experiences.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.