This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue OLIPOP was founded in 2018 and is a health-conscious surrounding soda. We met with their CEO to talk about insights and trends to make authentic brands.
By Mark Klekas Edited by Mark Klekas
Updated: The Q&A video can be found here for subscribers. If you are not yet a subscriber, click here for one month free to BIZ Experiences+.
Just a few short years ago, the soda industry seemed untouchable to newcomers. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with the likes of Coke and Pepsi. If you're a subscriber, keep reading! But if you are not yet subscribed to BIZ Experiences+, follow this link for one-month free to access this article and event.
As an BIZ Experiences+ subscriber, we want to give you the best insights into startup culture, growing businesses and clever marketing tactics. And there is no better person to give this month's Subscribers-Only Event than OLIPOP's CEO Ben Goodwin. His brand has instantly resonated and is now sold in almost 30,000 doors, projecting over $200M in revenue this year, and recently surpassed Pepsi, Mountain Dew, A&W, Zevia, and Canada Dry in one of the largest national retailers in the US. Gen-Z was key to this massive accolade as the brand surpasses some of the largest names in legacy soda.
OLIPOP was founded in 2018 and is a health-conscious surrounding soda. It was formulated to develop a beverage that combines the classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to help balance out the body's microbiome. They might sound like a cute little soda company, but they are making some serious waves with consumers. Here are some of their most recent highlights:
The brand's Instagram channel has grown 26k new followers in the past 90 days.
They were featured in the official music video for the Barbie Movie.
They launched its first national commercial with pop star, Camila Cabello, focusing on how Real Love Makes Us.
- Their partner hashtag, #olipoppartner has had 1.5 Billion views in the past 18 months.
At 2 p.m. ET on November 14, we will premier our video Q&A with Ben Goodwin where subscribers will get exclusive insights into OLIPOP's business strategy. Whether you own a business, have a side hustle or are trying to progress in your career — this Q&A can help you become a top-tier marketer and communicator to consumers.
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