'Mobility at Every Stage of Life': Uber Announces New Service Geared for Older Riders Uber now offers senior accounts, a new version of the app with a simplified UI for the elderly.

By David James

Uber is launching Senior Accounts, a new service geared toward older users.

The company says it offers a simplified app experience and new features, including ride updates for riders' family members, saved destinations (like doctor offices), and the ability to use a family member's card for payments.

Simple Mode offers visuals with larger text and icons, and the screen will have fewer buttons than the typical Uber screen.

Related: Uber CEO: Autonomous Vehicles Will Take Over Drivers Soon

"Senior accounts and Simple mode represent an important milestone in Uber's ongoing commitment to accessible transportation," said Ashu Manohar, Director of Product Management at Uber. "These features reflect our dedication to designing technology that meets people where they are and supports mobility at every stage of life."

How Senior Accounts Work

To enable it, Uber users can invite an older adult to join their Family profile through the app. They'll get a link to create their senior account and set it up themselves or with the help of a family member.

Senior accounts and Simple Mode are now available in the U.S. and in select cities in other countries. (Get the full list here.)

Uber said senior users can add their Medicare Flex card to pay for eligible medical visits.

David James

BIZ Experiences Staff

Staff writer

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.

Business News

Starbucks Built a New 'Luxury' Office Near Its CEO's Newport Beach, California Home

The 4,624-square-foot office was disclosed as part of Starbucks CEO Brian Niccol's compensation package before he started the role last fall.

Business News

Mars Says 94% of Its Products Sold in the U.S. are Now Made There, Too

The candy-maker has created 9,000 jobs over the last five years with its investments, according to a new report.

Leadership

How Business Leaders Can Uphold the Ideals America Was Founded On

As America's 250th anniversary approaches, business leaders are called to help reclaim the values that once defined the nation.