'Literally Everything Is Possible': Twitter CEO Linda Yaccarino Pens First-Ever Letter To Employees About 'Transformation' Yaccarino was announced as the new Twitter CEO on May 12.

By Emily Rella

Opinions expressed by BIZ Experiences contributors are their own.

Getty Images
Linda Yaccarino speaks at the NBCUniversal Upfront in New York City.

It's the dawn of a new era as Linda Yaccarino begins her role as CEO of Twitter, succeeding company owner Elon Musk who served in the interim position for less than a year.

Yaccarino, a former NBCUniversal advertising executive, penned a letter to employees on Monday titled "Building Twitter 2.0 Together," referencing the new age of Twitter that Musk had referenced when he announced that Yaccarino would be taking over as leader via the social media platform.

The new CEO unsurprisingly began her letter by praising Musk's accomplishments in his space exploration company SpaceX and electric vehicle company Tesla, underscoring his ability to make major "transformation" in both industries and noting that Twitter — or the "global town square" as Twitter leadership has been calling it — is also in need of a change.

Related: Linda Yaccarino Is The New CEO Of Twitter

"Twitter is on a mission to become the world's most accurate real-time information source and a global town square for communication," Yaccarino penned. "We're on the precipice of making history—and that's not an empty promise. That's our reality."

Yaccarino told employees that "literally everything is possible" in enacting change and "reinvention" for the platform, urging them to "think big" and have the mindset that team Twitter needs to "do it all together."

"It's rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet," she said. "That's exactly why I'm here – with all of you."

Yaccarino was officially announced as Musk's successor on May 12 via Twitter.

Prior to her move to Twitter, Yaccarino was the Chairman of Global Advertising and Partnerships at NBCUniversal.

"She is the strategic and operational bridge across the entirety of NBCUniversal's global networks, properties, and business units … Yaccarino oversees all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, and Strategic Initiatives," her online bio with the company read at the time.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at BIZ Experiences.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Personal Finance

How I Streamlined My Financial Reporting for Less Than $50 a Year

From revenue tracking to investment screening, Amsflow delivers.

Growing a Business

Forget Investors and Co-Founders — Here's How I Built a Lean, Scalable Business on My Terms

You don't need a partner or investors to build something that lasts. You need vision, systems and the guts to go all in on yourself. Here's how I built alone — and why I still would, even now.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Growing a Business

Product Returns Don't Have to Be a Sunk Cost — Here's How Tweaking Your Return Strategy Can Make You Money

As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers, and Consultants.

New federal filings submitted by Apple reveal how much the tech giant pays its employees for a variety of roles.