For Subscribers

Three Tips for Video Conferences on a Mac A guide to boosting the video collaboration aptitude of your Apple devices

By Jonathan Blum

Opinions expressed by BIZ Experiences contributors are their own.

Computers and other hardware from Apple like to act the role of slam-dunk video tools. Most Macs come with built-in microphones and iSight cameras, plus the line is supported by easy-to-use video chat tools like iChat and FaceTime.

But as video-cool as Macs might be, less than 10 percent of the world's business computer users use them. So most business collaboration must be done in complex mixed-platform networks--and that often is trickier than it appears.

Cost-conscious small firms hold on to their beloved Apple computers longer these days, and those older units often have low-quality cameras, if they have them at all. Plus, Macs must play in the digital web sandbox with software that was initially made for PCs, so many features can be wonky and hard to use--all very un-Mac-like.

With that in mind, here is our real-world guide for turning your Mac into a video conferencing powerhouse.

Consider a New Camera
Yes, newer Macs come with powerful cameras and video functions, but you will be surprised at just how long in the tooth older Apple equipment can be. Many major peripheral makers, like Logitech, make Mac-compatible web cameras with impressive high-definition audio and video. But beware: It can be devilishly easy to get a camera that is not Mac-compatible. So triple-check that your unit is supported by your version of the Mac OS. And be sure you buy from someplace with a good return policy. Macs can be royally fussy.

Don't Be Afraid to Go Small with Mac-Based Collaboration Tools
Web heavies like Citrix Systems' GoToMeeting, Cisco's WebEx, Fuze Box's Fuze Meeting and startups like iVisit.com say they support Macs. But most of the tools we've tested just don't give Mac users the ease of use and white-glove Mac experience they typically demand. For that, the smart Mac money goes to conferencing tools from smaller firms. Service from ooVoo (ad-supported plans are free, pro packages start at $30 per month) runs from an easy-to-download Mac app that feels like Skype, but comes loaded with business-friendly features. It can import contacts from Outlook, offers high-resolution video support and has a nice video message service.

Beware of Mac Issues When Upgrading
To get a feel for the real-world issues of installing a new camera, we added the Eyeball 2.0 ($79.99 list, but available online for $35 to $40) from Blue Microphones to an aging Mac PowerBook G4. The Eyeball is compact and attractive, and has a fabulous microphone and HD video quality. It was simple to plug in and flexible enough to allow us to point the camera where we wanted to, which most Mac cameras can't do. But even this ease of use wasn't enough for one of our testers, who was convinced the camera wasn't working because it had no power button, green light or traditional Mac-style desktop icon. New cameras often violate the basic logic inherent to Apple equipment.

Jonathan Blum is a freelance writer and the principal of Blumsday LLC, a Web-based content company specializing in technology news.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.