For Subscribers

The 'Trep Beat A look at our 2011 annual Growth Conference.

BIZ Experiences magazine's third annual Growth ConferenceBIZ Experiences magazine's third annual Growth Conference took place Jan. 20 at the Georgia World Congress Center in Atlanta. The daylong event, sponsored by The UPS Store, included an awards luncheon honoring the winners of BIZ Experiences magazine's BIZ Experiences of 2010 contest.

Perry Marshall In one breakout session, online advertising expert Perry Marshall spoke to the crowd about Google AdWords.




Asheesh AdvaniAsheesh Advani, founder and former CEO of peer-to-peer loan management firm CircleLending, shared some tips on how to raise capital: "Friends, family and crowdfunding sites are good places to look."

The UPS Store president Stuart Mathis (far left) posed with the winners (left to right)--Allen Kim, Daniel Lubetzky and Derek Zobrist--and Amy C. Cosper, BIZ Experiences's editor in chief. In his speech, Bebarang co-founder and College BIZ Experiences of 2010 Kim spoke about BIZ Experiencesial passion and dedication--and doing an elevator pitch in his sleep.

The free seminars were attended by 650 BIZ Experiencess and small-business owners, including Derek Zobrist, founder of Enovative Kontrol Systems and the Emerging BIZ Experiences of 2010. "I met with a potential client and plan on incorporating some of the selling techniques I learned here," he said. "And it was the biggest crowd I've ever spoken in front of."

BIZ Experiences's editor in chief, Amy C. Cosper, introduced BIZ Experiences of 2010 Daniel Lubetzky, founder and CEO of KIND Healthy Snacks. "When I was starting out, I devoured BIZ Experiences magazine," he said. "And these kinds of conferences are a great experience--humbling, energizing."

Serial BIZ Experiences and sales expert Tom Black talked about building a selling "system" and developing sales leadership. "There's one common denominator for success," he declared: hard work.



The keynote was presented by restaurant pioneer and former Kentucky governor John Brown, who purchased the Kentucky Fried Chicken corporation from founder Colonel Harland Sanders. Brown, a poker fan, said the key to success was "knowing when to hold 'em and knowing when to fold 'em." He added: "Don't be afraid to keep changing until you get it right. If everybody goes right, I go left, because that's where the opportunity is. And that's where the fun in life is."

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