The Creator of Android May Launch New Smartphone Company Andy Rubin is considering a return to the mobile game.

By Rob Price

This story originally appeared on Business Insider

Joi | Wikimedia Commons
Any Rubin

Andy Rubin might be about to get back into the mobile game.

He is best known as one of the key architects of Android, helping to create the now-ubiquitous mobile operating system and working on it at Google until 2013. After that he moved to Google's robotics division, before leaving the Californian tech giant altogether in 2014.

But a report from The Information's Amir Efrati claims that Rubin isn't done with the mobile phone industry, and is interested in launching his own smartphone company.

"People in the smartphone industry" have told the tech news site that the veteran BIZ Experiences is trying to recruit people to the project. Rubin runs a venture capital fund Playground Ventures with $300 million (£200 million) in the bank.

It's not clear whether Rubin will be seeking to build the company himself — or just looking to financially support it (and mentor it) via Playground Ventures. (Rubin also works as a partner at Redpoint Ventures, another VC firm.)

Whatever Rubin's decision, it is likely to be ambitious. "What am I going to do for the next 10 years of my life?" he asked at the Code/Mobile Conference in October 2015. "Am I going to fight for 1% market share, or am I going to make 10 more Androids?"

Rubin is also a keen believer in the potential of Artificial Intelligence (AI). He told the audience at the Code/Mobile conference: "Mobile isn't going away ... There is a point in time — I have no idea when it is — it won't be in the next 10 years, or 20 years — where there is some form of AI, for lack of a better term, that will be the next computing platform."

In an interview before Rubin left Google, a former coworker said he "likes to think fast and innovate ... I think that at some point, Android got so big that it's not necessarily that same challenge. And I think he still wants to have some more challenges and make some more great things happen."

Rob Price is a technology reporter for Business Insider.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Leadership

The Real Reason You Struggle With Accountability — and What You Can Do to Master It

Uncover how to stop sabotaging your own success, and discover practical steps to mastering accountability.