Target to Allow Transgender People to Use Bathroom of Their Choice The retailer says that it stands for inclusivity and equality.

By Phil Wahba

This story originally appeared on Fortune Magazine

Wading into the contentious national debate about the rights of transgender people, Target said on Tuesday that transgender workers and customers can use the restroom that is aligned with the gender they identify with.

"Inclusivity is a core belief at Target," the discount retailer said on its blog. "It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."

Target also said it supports the federal Equality Act, a law that provides protections to LGBT individuals, and opposes action that enables discrimination.The move comes amid an uproar over legislation recently signed into law North Carolina that compels transgender people to only use restroom in public buildings that correspond to their sex at birth. Similar laws have been passed, or are being considered elsewhere in the country, in states such as Mississippi.

The North Carolina law prompted artists such as Pearl Jam, Bruce Springsteen and Ringo Starr to cancel concerts in the state recently. Earlier this month, PayPal cancelled plans to open an operations center in Charlotte in protest.

The moves comes a few months after Target announced it would phase out gender-specific signage in store aisles that carry kids' toys, bedding, and books.

It's not the first time Target takes a potentially politically controversial stance on a hot issue, a potentially risky move for any retailer like Target that reaches a wide swathe of the country.

A few years ago, Target found itself in the crosshairs of guns rights activists when it asked them to leave guns in their car when coming to shop even if they have the right to bear them. The retailer has also long been a vocal supporter of LGBT rights, even featuring same-sex couples parenting children in its promotional material.

In recent years, Target has been trying to woo urban and affluent shoppers more, a demographic typically seen as supporting LGBT rights.Its stance on controversial issues has apparently not hurt business: Target's comparable sales rose 2.1 percent in 2015.

Phil Wahba joined Reuters in 2008 and has covered the exchanges, equity capital markets (IPOs), corporate bankruptcies and now covers retailers such as department stores and booksellers

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business News

Chipotle's AI Tool 'Ava Cado' Is Cutting Hiring Time by 75%, According to the Company's CEO

Candidates can now go from application-to-hire in three and a half days. It used to take 12.

Business News

AI Will Create More Millionaires in the Next 5 Years Than the Internet Did in 2 Decades, According to Nvidia's CEO

Nvidia CEO Jensen Huang said that AI enables people to create new things, generating more opportunities to produce revenue.

Starting a Business

Her Self-Funded Brand Hit $25 Million Revenue Last Year — And 3 Secrets Keep It Growing Alongside Her 'Mischievous' Second Venture: 'Entrepreneurship Is a Mind Game'

Raised in a "very BIZ Experiencesial" family, Tanya Taylor always dreamed of starting a business of her own.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

Benefit From Strong Brand Awareness with a Moe's Southwest Grill Franchise

Franchisees benefit from robust training, ongoing operational support, and national marketing initiatives powered by industry-leading franchisor Goto Foods.

Business News

Gwyneth Paltrow Closes the Loop on the Astronomer, Coldplay Concert Scandal

Unicorn tech company Astronomer decided to make fun of its viral week by hiring a famous ex-wife.