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Web Site If you want to get some great ideas for ads that work, take a look at the ad archive.

By Robert J. McGarvey

Opinions expressed by BIZ Experiences contributors are their own.

Old ads don't just disappear from view-they get filed awayat Luerzer'sArchive, a great online tool for anybody who wants to check outthe very best in advertising. Most of what's here is from thebiggest names in consumer goods-Nike, VW, Diesel, Renault, Sony-butwhen you want to check out the slickest, most memorable, coolestprint ads, a stop in Luerzer's Archive is exactly the ticket.Need inspiration when contemplating your own ad campaigns? Puttingin fifteen minutes here is akin to hanging out withadvertising's most creative brains.

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