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The nation's grocery shoppers have one question to ask:What's new? In a recent survey released by trade associationGrocery Manufacturers of America, paying attention to the freshnessdating of food products was cited as the top up-and-coming trend ingrocery shopping.
Although perennial favorites such as cereal and dairy productshave long been judged according to their timeliness, a less likelycandidate for the dating game-until recently, that is-has been softdrinks. But as the fervor over freshness spreads, don't besurprised to see an increasing range of manufacturers using productfreshness as a selling point.
Of course, consumers aren't interested solely in food'sfreshness. The survey revealed shoppers also care about buyingreduced-fat foods, as well as reading food labels. And-no surprisehere-shoppers of all ages are in the market for meals that can beprepared in 20 minutes or less.
It's all a matter of time, isn't it?
Contact Source
Grocery Manufacturers Of America, 1010 Wisconsin Ave.N.W., #900, Washington, DC 20007, (202) 337-9400;
