Dairy Queen Scoops Out Niche with New Grill Concept <b></b>

Feb 25, 2002

Share

Minneapolis--The 5,837-unit International Dairy QueenInc. is testing a new concept, DQ Grill & Chill, with expandedmenus and more restaurant-like décor. The 63-year-old brandhas invested $1.5 million in two test units in Chattanooga,Tennessee, one a conversion of an existing unit and the other a newstore, to broaden its appeal, increase profits and update itsimage.

The menu includes such trademark treats as the Blizzard andDilly Bar, but the food menu has been enhanced with items like agrilled turkey sandwich and a shrimp basket. Décor has beenupdated with new colors, signage and logo. -Nation'sRestaurant News

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Editor's Pick

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.
Former Super Bowl MVP Drew Brees Reveals the 3 Core Values a Brand Must Have Before He Invests
How to Develop the Mindset for a Billion-Dollar Success, According to Raising Cane's Founder
'Be the Envy of Nerds Everywhere:' These 5 Tech Tools Make Your To-Do List Easier to Tackle
Why Retirees Have a Hidden Edge as BIZ Experiencess
AI Will Create More Millionaires in the Next 5 Years Than the Internet Did in 2 Decades, According to Nvidia's CEO

Most Popular

See all

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

By BIZ Experiences Store

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

By Ben Angel

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel

Marketing

With the Rise of AI and Social Media-Driven Search, How Can Businesses Adapt Their SEO Strategies?

As AI and social platforms reshape how people search, traditional SEO tactics are no longer enough.

By Rachel Sterling

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

By Emil Barr

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

By Amanda Breen

Dairy Queen Scoops Out Niche with New Grill Concept &lt;b&gt;&lt;/b&gt;

Editor's Pick Red Arrow

Most Popular Red Arrow