Selena Gomez Is Cool With Her New Ice Cream Line The pop star is the latest celebrity to jump on the ice cream train.

By Jonathan Small

When she was growing up, Selena Gomez was a big fan of the iconic New York City ice cream parlor Serendipity3. Now she's teaming up with Serendipity Brands to create her own personal flavor.

Cookies & Cream Remix consists of pink vanilla ice cream, cookie bites, and chocolate fudge. In an interesting cross-mediums marketing move, the singer has teamed up with K-Pop artists BLACKPINK to release the song "Ice Cream" to help promote her foray into the frozen food aisle.

Ice Cream is the new bottled water

Over the past few years, it seemed like every celebrity was coming out with a bottled water brand. Gwyneth Paltrow has Flow, The Rock has Voss, and the Kardashians have Essentia. Now celebrity-endorsed ice cream is all the rage.

Gomez is just the latest star to attach her name to an ice cream brand. Desus Nice and The Kid Mero, hosts of Desus & Mero recently released a six-flavor "bodega capsule" bundle with ice cream purveyor, OddFellows Ice Cream. Last year, Dwayne Johnson released his Dwanta Claus Holiday Pack for craft ice cream company Salt & Straw. Bradley Cooper has endorsed Haagen-Daz. And even senator Bernie Sanders has his own Ben & Jerry's flavor called Bernie's Back.

Jonathan Small

BIZ Experiences Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, BIZ Experiences, and Condé Nast. He has held executive roles at Glamour, Fitness, and BIZ Experiences and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

By Amanda Breen
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

By Carl Stoffers
Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

By Ray Titus
Data & Recovery

We Found Four of the Top Alternatives to Dropbox That Don't Have Monthly Subscription Fees

All last for life, and not one of them is more than $200.

By BIZ Experiences Store
Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.

By Sherin Shibu