Say Goodbye To The Rules If the standard rules of doing business aren't working for you, write your own.

If the odds are stacked against you, don't play by the established rules. Change your distribution, pricing, support or marketing-somehow create your own advantages. If all your competitors are headed in one direction, take a different tack and you'll have a better chance of make a name for yourself.

Say, for example, you own a dry cleaning business and you've noticed your competition is big on drive-thru service. Maybe your next move should be to de-emphasize your drive-thru window and focus on promoting your free delivery service. Investigate the relative costs involved ahead of time so that what you offer really is affordable. But chances are the extra business you generate will more than cover your costs.

Excerpted from 303 Marketing Tips Guaranteed to Boost Your Business

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

By BIZ Experiences Store
Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

By Ben Angel
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Marketing

With the Rise of AI and Social Media-Driven Search, How Can Businesses Adapt Their SEO Strategies?

As AI and social platforms reshape how people search, traditional SEO tactics are no longer enough.

By Rachel Sterling
Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

By Emil Barr
Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

By Amanda Breen