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Candy is in Roxanne Klein's blood. And we're not talkingabout the sugar high from her sweetly sour concoction, dubbed SandyCandy (a cross between Pixie Sticks and sand art). Klein comes froma candy-minded family, and she's known sweet innovation frombirth. After all, Roxanne's father, David, invented the JellyBelly candy. He and her mother, Rebecca, helped Roxanne get SandyCandy off the ground when the now 22-year-old dreamed up the ideain high school, agreeing to develop the candy in their Covina,California, factory. That certainly made it easier to get the sweetstuff made-freeing Roxanne of the typical start-up and equipmentcosts. Says Roxanne, "I come up with ideas every day, and wedon't have the equipment to make them all...so this was a goodone."
Does Roxanne feel any added pressure, being the daughter of asuccessful inventor? "No," she says, "[we'reall] individuals. I just go with my own flow. My Roxyflow."
That Roxy flow is bringing Sandy Candy to the masses.Manufactured under the Klein family's Can You Imagine That!Inc. name, Sandy Candy is sold on the Internet at www.candycraft.com and throughindependent distributors. For about $1,000, people buy the product,book an event and sell away.
Grossing about $1.5 million in 1999, Roxanne hopes to doublesales this year. Her main goal? "For Sandy Candy to beeverywhere."
