Get A Sound System Boost your sales with audio merchandising.

Feb 21, 2001

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Attention, shop owners! Do you have an in-store sound system?No? Well, adding one could be a great opportunity to increase yoursales. Studies show that about 70 percent of all buying decisionsare made by customers while they're in the store. Using asatellite music system with customized audio messages can turnempty air into an ongoing sales program. Audio merchandising canboost impulse and add-on purchases, promote high-profit-margingoods and enhance your image. After all, once customers are in yourstore, they're a captive audience. Who better to market to?

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