Peloton Shares Rise After CEO Writes the Company is Considering Layoffs: 'We Now Need to Evaluate Our Organization Structure and Size of our Team' In a memo, Peloton CEO John Foley wrote that the company has 'experienced leaks containing confidential information' following reports it was halting production.

By Chloe Arrojado

On Thursday, Peloton CEO John Foley sent a memo to the Peloton team in the form of an open letter on its website, firing back at a report by CNBC alleging to have obtained internal documents detailing the company's plans to halt production of its bikes and treadmills because of waning demand. The CNBC story sent Peloton shares down 24% on Thursday — its worst figure in more than two months.

"This week, we've experienced leaks containing confidential information that have led to a flurry of speculative articles in the press," Foley wrote. "The information the media has obtained is incomplete, out of context and not reflective of Peloton's strategy. It has saddened me to know you read these things without the clarity and context that you deserve."

Related: Lululemon Hits Peloton With a Lawsuit for Its 'Knockoff' Designs

The CEO added that Peloton may implement cost-cutting as the company evaluates its structure and size, but "layoffs would be the absolute last lever we would ever hope to pull."

Foley continued: "As you have heard me and other leaders say over the past few months, we are continuing to invest in our growth, but we also need to review our cost structure to ensure we set ourselves up for continued success, while never losing sight of the important role we play in helping our 6.2+ million Members lead healthier, happier lives."

The company also issued a pre-earnings press release about the company's preliminary Q2 results "in order to offer an initial and more accurate picture of our business performance." In the report, Foley wrote that he will have more details to share when the company formally reports earnings on February 8.

Peloton was up 6.81% over a 24-hour period as of Friday morning.

Related: 3 Lessons Sales Leaders Can Learn From Peloton

Chloe Arrojado

BIZ Experiences Staff

Editorial Assistant

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.